Case Study · MSP partner
How Arraya Solutions uses CloudMonitor to drive new client growth.
A US-based MSP turned the FinOps assessment into a new-business hook — every prospect now starts with a free CloudMonitor scan.
Results at a glance
Arraya Solutions · by the numbers.
+38%
New managed Azure clients
40+
Customer tenants on CloudMonitor
21%
Average customer Azure saving
2024
Partner channel since
Arraya Solutions is a US-based MSP managing Azure environments for mid-market enterprises across financial services, healthcare, and professional services. The partner team is sharp on Azure, but new-business conversations had become harder — every prospect already had a cloud provider and a "we've got this" reflex.
Arraya needed a hook. A reason for the prospect to open the door.
The play
Arraya bundled CloudMonitor into a free FinOps assessment offering. Prospects grant 30-day scoped read-only access to one subscription; Arraya runs CloudMonitor against it and produces a custom assessment report.
The report consistently surfaces 15-25% of annual saving — concrete, line-item-by-line-item, with effort estimates. It's impossible to argue with.
About 60% of those assessments convert into a managed Azure engagement. The other 40% become warm leads for the next cycle.
Outcomes
Eighteen months in, Arraya has 40+ customer tenants under CloudMonitor management, a 38% increase in new managed-Azure clients, and an average customer saving of 21% — which becomes the headline number on every renewal pitch.
CloudMonitor is the reason our pipeline doubled in 2025. The free assessment is now our opening conversation at every new-business pitch.
Director of Cloud Services
Arraya Solutions
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